Since founding his company in 2003, Chris Hui has created over 400 pairs of hand-painted, custom sneakers, operating under the identity of "C2". Clientele include celebrities such as Kanye West, Lupe Fiasco, Carson Daly, Andrew Jenks, and DJ Greg Street, as well as athletes LeBron James, Prince Fielder, and Ryan Braun among others. His work has been featured and sold in boutiques around the nation including Leaders 1354 (Chicago), Sole Munki (Atlanta), Moda 3 (Milwaukee), and Sole Bar (Los Angeles). C2 also joined sneaker history in 2012 when a pair of his "Lebron 9 Limited - Foamposite Galaxy" sold for an astounding $1225.00 on eBay.
In addition, pieces have traveled the world through exhibitions such as Sneaker Pimps, Soled Out, and the Sole Collector Competition Series. C2 has been featured in several of the nation’s biggest publications including TIME Magazine, Complex, SLAM, Sole Collector, Sneaker Freaker, DIME, Star Tribune, and the Chicago Tribune. In Fall 2009, C2 was featured on NBC's Last Call with Carson Daly, marking the first time a sneaker customizer has been featured on national television.
In Spring 2010, C2 was chosen as an Apple Inc. "Student Rockstar Learner", one of six in the country. Apple Inc. recognized C2's ability to utilize challenge-based learning in both his business and educational activities - standing as a role model for the student of the future. In 2011, C2 partnered with the University of Minnesota to create a promotional campaign surrounding custom sneakers for the mascot, Goldy Gopher. The video portion of the campaign went viral and was featured on YouTube's education homepage and NBC Sports.
Personal accomplishments include winning Sole Collector’s Midwest Region Sneaker Competition for Best Customs (2005), Sole Collector's National Sneaker Competition Championship for Best Customs (2006), as well as being voted Sole Collector’s Customizer of the Year (2004 & 2005).
C2’s work is often confused as “factory produced” due to the cleanliness and fine detail applied to every pair. The emphasis on creating wearable product is one of the characteristics that set C2’s work apart from competitors. As a result, timeless designs are produced that continue to stay in high demand even after many years from their original debut...
In 2012, Chris Hui graduated from the University of Minnesota - Twin Cities, where he studied marketing at the Curtis L. Carlson School of Management and product design within the College of Design. Hui currently resides in Portland, OR.